The Entrepreneurship specialization is customized for strategic early-career or mid-career professionals who are motivated to bring a communication, information, or media business idea to fruition. Students will be introduced to fundamental concepts supporting contemporary media business models and learn the necessary steps to launch a media product or organization. The specialization includes concepts such as audience/market analysis, the importance of diverse revenue streams, user engagement and experience, and prototype development.

Career options include:

  • Business Founder/President
  • Venture Capitalist
  • Innovation Consultant
  • CMO/CTO/CFO/CIO

This specialization includes the following courses:

  • BUS 517 Fundamental Models and Concepts
  • BUS 627 Audiences/Markets and Analysis
  • BUS 637 Revenue Diversification and Model Creation
  • BUS 647 Product/Organizational Development