One of Utica College’s newest programs, the Bachelor of Business Administration in Sports Management is an innovative and regionally competitive program designed to meet the current demand for management graduates with knowledge specific to the sports industry. Students develop leadership skills in management, business, and public relations, preparing them for a wide range of careers in the diverse and exciting world of sports.

What You’ll Learn
UC’s Sports Management curriculum incorporates classes in:

  • business
  • public relations
  • management

The program includes liberal arts electives. Students become familiar with accounting, economics, general management, marketing, law, finance, human resources, and strategic management and leadership. Public relations courses address topics in media writing, marketing, sports marketing and law, among others.

Academic Requirements
Core: 34-55 Credit Hours

Business (42 Credit Hours)
ACC 201 – Financial Accounting (3)
ACC 202 – Managerial Accounting (3)
ECN 131 – Principles of Microeconomics (3)
ECN 141 – Principles of Macroeconomics (3)
ECN 241 – Statistics (3)
FIN 333 – Corporate Finance (3)
MAT 143 – Mathematical Analysis for Business & Economics I (3)
MGT 101 – Introduction to Contemporary Business (3)
MGT 201 – Principles of Organization and Management (3)
MGT 325 – Management of Technology (3)
MGT 371 – Human Resource Management (3)
MGT 428 – Strategic Management and Leadership (3)
MKT 211 – Principles of Marketing (3)
RMI 273 – Introduction to Risk Management and Insurance (3)

Public Relations and Sport Management (37 Credit Hours)
CMM 261L – Media Writing Lab (1)
CMM 261 – Media Writing (3)
PRL 182 – Public Relations (3)
PRL 285 – Sports and The Media (3)
PRL 385 – Event Planning and Campaigns (3)
SPM 395 – Sports Information and Public Relations (3)
SPM 396 – Sports Marketing Communications and Promotion (3)
SPM 397 – Sports Event Planning and Management (3)
SPM 454 – The Business of Sports (3)
SPM 456 – Athlete Management and Representation (3)
SPM 458 – Sports Law (3)
SPM 470 – Internship (3)
PRL 372 – Public Relations Strategies and Tactics (3)
or
MKT 311 – Elements of Integrated Marketing Communication (3)

Program Credits
Core: 34-55 Credits
Business Requirements: 42 Credits
Public Relations and Sports Management: 37 Credits
College Electives: 0-15 Credits

Total Credit Hours Required For Degree: 120-128 Credits